Car insurance

Drive your way — flexible car insurance customized by you 

Personalize your insurance with options that fit your lifestyle. Adjust your protection as life evolves, so you’re always prepared.

How can you save on car insurance?

Parents loading luggage into their car

Bundle and save 

Save up to 40% when you bundle your auto and home insurance.* Check out our other auto policy discounts, too.
Explore our personalized pricing programs

Enroll in personalized pricing programs

With American Family's usage-based programs, you can get more control over what you pay for your car insurance. We offer two types of programs designed to help you save:

  • DriveMyWay: Personalize your rate by practicing safe driving habits
  • MilesMyWay: Earn more savings by driving fewer miles

 

How much car insurance do I need?

Common coverages


Most drivers need these coverages. Many are required by state law, and collision/comprehensive are often required if you finance or lease. Medical expense coverage availability varies by state.
Collision coverage

Collision coverage

    • Covers damage to your car from a crash with a vehicle or object
    • Choose your deductible (your out-of-pocket maximum
Comprehensive coverage

Comprehensive coverage

    • Helps cover theft, vandalism, hail, fire, animals and failing objects
    • Choose your deductible  
Bodily injury coverage

Bodily injury liability coverage

    • Helps pay for injuries to others if you're not at fault
    • Choose your coverage limites
Medical expense coverage

Medical expense coverage

    • Helps pay medical bills for you and your passengers after an accident
    • Coverage options vary by state

Additional coverages

These are optional add-ons you can choose for extra protection and convenience—to build coverage that better fits your needs.
  • Emergency roadside service

    Emergency roadside assistance

    • Help with towing, jump starts, lockouts and flat tires

    Learn more >
  • Rental reimbursement

    Rental reimbursement

    • Helps pay for a rental car after a covered claim
    • Choose daily and maximum limits
    Learn more >
  • Accident forgiveness

    Accident forgiveness

    • May help prevent a rate increase after a qualifying at-fault accident
    • Eligibility and availability vary
    Learn more >
  • Loan lease gap coverage

    Loan/lease gap coverage

    • Helps cover the difference between what you owe and your car’s value after a total loss
    Learn more >
  • Uninsured or underinsured motorist

    Uninsured/underinsured motorist coverage

    • Helps protect you if the other driver has no insurance or not enough
    • Coverage availability/requirements vary by state
    Learn more >

Trusted by over 12 million customers & counting

a white t-shirt with blue text

90+ years

Over 90 years in business protecting our customers
icon

12 million customers

Reliable, quality coverage for customers across 19 states

Start your car insurance quote

Customize your experience.
Do It Yourself - Start a Quote

Do it yourself

Go your own way — get quick pricing and coverage options online.
Work With An Agent

Work with an expert

Find the perfect agent for you and get free, no-pressure advice.

Our agents are here to help

Three agent headshots together

1,700 agents

Experts to help you get — and use — your coverage.
Chat bubble
“Always responsive and always helpful. Been with them for 6+ years and have always taken care of our company.” - Laura, Arizona

Frequently asked questions 

Protect more than just your car

Protect More Than Just Your Car

Looking for coverage beyond your car? American Family Insurance also offers boat and motorcycle insurance to help safeguard all your adventures.

Get a personalized quote for your boat or motorcycle today and enjoy the same trusted service.

Get a motorcycle quote
Custom car insurance quote in minutes

Get your car insurance quote in 3 easy steps

  1. Have your driver’s license ready
  2. Grab your VIN (or your vehicle’s year/make/model)
  3. Click “Get an auto quote”
Continue previous quote